ADVERTISING & SPONSORSHIP
HobbyWaves is an independent newsroom for collectibles. Our inventory is small on purpose — fewer, larger placements that readers notice and partners can measure.
Own the front page of the hobby.
Your brand sits above the fold on the highest-traffic surface HobbyWaves has, next to the day's biggest sales, grading news and release drops. Sold category-exclusive so you're never stacked against a competitor.
Read like the story, labeled like an ad.
A native-styled unit placed inside the read, where attention actually is. Rotates across every published story in a vertical, so a single buy follows the reader from a Topps release story to a PSA pop-report breakdown.
Land in the inbox of people who buy.
Presenting billing on the HobbyWaves daily and weekly digests — logo in the header, a dedicated unit above the fold, and one tracked CTA. Opt-in list, breaking-news alerts included, open and click reporting shared after every send.
“Releases, presented by you.”
Attach your name to an entire section — Releases, Markets, Events or HobbyWaves TV. Your brand appears in the section header, the rail on the homepage, the category RSS and the matching newsletter. The highest-recall buy we sell.
Branded content our readers actually finish.
Our newsroom produces the piece — reported feature, explainer video, or a multi-part series — clearly labeled as partner content and distributed across web, newsletter, social and video. You get the asset and the audience.
Revenue share on tracked outbound clicks to auctions, breaks and retail partners.
Verified, enhanced company profiles in the HobbyWaves industry directory.
Flights are sold weekly or monthly by placement and vertical. Category exclusivity is available. Current rate cards are shared on request through the form on this page.
Five products: homepage leaderboard takeovers, native in-article units, newsletter presenting sponsorships, vertical sponsorships (Releases, Markets, Events, HobbyWaves TV), and branded content produced with our newsroom.
Card shop owners and operators, manufacturer and brand executives, auction and grading leads, breakers and creators, and high-intent collectors tracking releases and market moves.
No. Sponsors never see or approve stories, every paid unit is labeled SPONSORED, and affiliate links are disclosed. Our ethics policy sets out the full separation.
Yes. Vertical sponsorships attach your brand to one hobby category — trading cards, comics, video games, coins or memorabilia — across articles, rails and category newsletters.
Tell us the product you're interested in and what you're trying to move. We reply within one business day with pricing, availability and a recommended mix.
Ready to reserve specific placements? Submit a sponsorship booking request.
Prefer email? hello@hobbywaves.com
